Kidz Biz
Kidz Biz is an article written by Jeanne-Vida Douglas (this link takes you to the article, you can sign in and read the full article if you are a subscriber of BRW) appeared in the 22-28 October issue of BRW magazine. The article follows on nicely from the theme of our previous blog about population growth.
The theme of the BRW article is that Australia is growing through a massive baby boom not seen since the early sixties and it is 30 something year old first time parents that are responsible (not a boom of teenage mums encouraged by the baby bonus).
The article discusses the consumption patterns and changes in consumption of new parents and children in this baby boom and the implications for business and marketers.
Jeanne-Vilda suggests that there is a real shift with older parents looking for more wholesome and organic brands and especially craving active and engaging entertainment for their children. This is a shift away from the sugary sweet offerings marketed to children and the sedentary activities (TV, Xbox, DVDs etc) that previous generations have grown up with and have contributed to massive increases in childhood obesity since the 70s.
This was an encouraging and re-affirming article for Run M Ragged as we believe our venue and others like it really do provide an opportunity for kids to be active, creative and social. We have always provided a cross section of food for kids to choose from as well. We were initially surprised that hot chips was our biggest seller (and it continues to be) as we thought that the market would be more interested in our fruit platters and vegetable dips platters. We have come to realise that a trip to Run M Ragged is seen as a special treat for kids and so they can be indulged in the food that is not an ‘everyday’ item. We would really love to get your feedback on our menu for kids and we are always open to suggestions on delicious, healthy and affordable options we can add. In recent times we have tried noodles, pop corn and yoghurt based on our members’ requests.
We also think it is very important that we continue to provide easy access to free fresh water to keep the kids well hydrated, especially with summer nearly on us. Which reminds me we have already had to put the air conditioning on today for the first time since last summer, to make sure that all the activity and running around can continue regardless of how hot it might get outside.
Cheers,
PS. We are also considering running a school holiday program in January 2010, we would love to hear your thoughts and ideas on this so we can create a program that would best meet your needs. Something tings to let us know would be:
- What age group are the kids you would consider putting in?
- What daily times would you like care for?
- Would you like to be able to send your own food in for their lunch and snack or would you prefer us to provide the food?
- Would you be happy to pay additional for outside excursions?
- What type of activities would you like us to run on a daily basis in the program?



